Case studies

We don’t winwhen we deliver.We win when you grow.

Fifteen engagements, five kinds of problem, one standard: did the number move. Client names are withheld by request. The metrics are not.

01

Category 01

Brand Building & Reinvention

From zero to industry benchmark — organic, earned, lasting. Four brands that needed the market to see them differently, and got there without buying the attention.

Three more brand transformations

Brand Building · B2B Exports · India

From legacy trader to digital-first authority

Decades of trade credibility, but the brand remained online-invisible — risking a new generation of buyers to digitally-native competitors.

  • Legacy B2B brand → digital-first positioning
  • Boosted inbound inquiries across the buyer journey

Brand Building · Legal · Thought Leadership

From law firm to industry thought leader

200+ professionals, deep multidisciplinary expertise, almost no media visibility or social presence for its partners.

  • #1 “Best Insights” out of 300+ Indian law firms (2018)
  • Tier-1 media: Economic Times, CNBC, Moneycontrol
  • 3-year ongoing partnership

Brand Building · Global Education

Repositioning a global school through smart communications

A Forbes top-20 business school was misperceived in India as a local institution with branches, and needed to own the future-tech education narrative first.

  • 4M → 20M+ monthly media reach
  • 800+ positive content pieces published
  • #1 salary-growth ranking (Forbes, 5 years)
02

Category 02

Growth Unlocking

Turning smart spend into proof that unlocks bigger investment. One campaign, backed by data, changed how a global brand invested in its own India business.

Growth Unlocking · Global Heritage Lifestyle Brand · India

From a ₹2 lakh budget to ₹45 lakh — and ₹3 lakh in weekly Amazon sales

Despite global brand stature, the India business ran on a traditional marketing mindset: no e-commerce presence, and an annual digital budget of just ₹2 lakh.

The approach

  1. Experience over visibilityShifted the brand from “being seen” to “being experienced” through immersive engagement.
  2. Influencer synergyAn offline activation for travel and lifestyle voices, engineered to trigger organic storytelling rather than paid amplification.
  3. Data-backed caseResults from that single event became the evidence that convinced global HQ to approve the budget increase.
  4. Full-funnel launchThe new budget funded a performance marketing program on Amazon.

The result

0xBudget increase approved by global HQ — ₹2 lakh to ₹45 lakh
₹3L/weekAmazon sales within 7 days of launch
0MInfluencer followers reached from one activation
0K+Impressions from the launch activation

One well-targeted event did what a year of pitch decks couldn’t: it proved the ROI in the data global HQ actually trusted.

03

Category 03

SEO Excellence

Across three clients in two countries, the same core principles — quality content, technical excellence, and disciplined link-building — compounded into category-defining organic growth.

SEO · Legal Services · India · Sep 2024 – Apr 2025

Matching a firm’s digital footprint to its courtroom reputation

Strengthen online visibility, keyword rankings and domain authority for a full-service law firm competing against India’s largest legal brands. Eight months of work.

The approach

  1. Content & on-pageFour legal articles published every month, paired with cleaned-up metadata and internal linking.
  2. Off-pageBacklinks grew from 110 to 1,000 through guest posts, classifieds, bookmarks and directory placements.
  3. Keyword optimization“Top lawyers in Delhi” moved from rank 35 to 5. “Real estate lawyers” from 23 to 9.

The result

0%Growth in organic traffic
16 → 22Domain Authority, a 6-point rise
0%+Growth in backlinks
0%Increase in top-ranking keywords

Eight months in, the firm’s search presence finally matched what it had already earned in the courtroom.

SEO · Cross-Border Legal · India & Kazakhstan · Jul 2025 – Jan 2026

Building search authority in two markets at once

Establish digital authority and search visibility for an international law firm across two distinct markets — simultaneously, not sequentially. Seven months of work.

The approach

  1. Off-page sprintBacklinks grew ~100 a month; an aggressive October push produced a 5x jump in referring domains, from 34 to 159.
  2. On-page & technical17 new landing pages built for local-intent keywords during that sprint, with internal linking refined to spread authority.
  3. ContentFour to five articles a month, tailored separately to Indian and Kazakhstani search intent — from international commercial law to crypto litigation.

The result

+0%Monthly clicks growth (149 → 364)
0×Impressions growth (19.4K → 69.6K)
+0%Domain Authority (12 → 16)
+0%Referring domains (34 → 197)

India

  • 0 → 11 keywords in the Top 10
  • 2 keywords reached #1
  • 6 keywords in the Top 3
  • “International commercial lawyer India” hit #1 by September

Kazakhstan

  • 0 → 15 keywords in the Top 10
  • 8 keywords reached #1
  • 15 keywords in the Top 5
  • “Corporate lawyer” moved from outside the Top 100 to #8

By January 2026, 56% of all tracked keywords — 26 of 46 — ranked in the Top 10, with 10 holding the #1 position globally.

One more SEO win

SEO · Legal Services · Boutique PE/VC Practice

From one to eleven first-page keywords

A boutique PE/VC law practice that needed to be found by the investors and founders it serves.

  • 7 → 12 Domain Authority (+71%)
  • 1 → 11 first-page keywords (+1,000%)
  • #1 for “PE/VC law firms Bangalore”
  • 91K → 125K impressions (+37%)
04

Category 04

Reputation Management

When the story goes wrong, we rewrite it. Two crises, two markets, one discipline: replace the narrative with evidence, then hold the line.

Reputation Management · Education · India

45 million reach, zero panic

A UGC closure order went viral at the exact peak of admissions season, with over 10 lakh students mid-process and negative media spreading fast. The brief: control the narrative before panic could set in.

The approach

  1. Rapid responseCrisis-communications protocol activated within hours of the order going viral, before the story could harden.
  2. Student-first messagingClear, factual guidance for the 10 lakh students mid-admissions, cutting through the panic.
  3. Mobilized advocacyA wave of authentic voices on social to counter-balance the negative narrative in real time.
  4. Media relations sprintPlacements across dozens of outlets to reframe the story with facts, not fear.

The result

0MCrisis-window reach
0Tweets mobilized in response
0+Published articles reframing the story
0PR placements secured

Ten lakh students mid-admissions, one closure order gone viral — and not a single day of panic, because the facts got there first.

One more turnaround

Reputation Management · Real Estate · Mumbai

Restoring trust after a political scandal

A leading Mumbai realtor group was pulled into a litigious case tied to a political conspiracy, eroding public trust in the brand and its founders.

  • Public trust rebuilt across media and stakeholders
  • Positive brand recall re-established
  • Continuous monitoring loop installed for long-term resilience
05

Category 05

The Lab

Liiquiid’s own proprietary tools and methods — proof that “we can build that” is a literal claim, not a pitch.

Flagship · Retail attribution · Levi’s Exclusive Store outlets, Shivamogga & Bidar

The Liiquiid Footfalls Model: proving that ads walk people into stores

Retail media usually stops at impressions and clicks. We built a four-step methodology that connects an ad to a confirmed visit — and to a customer record the brand owns. Two phases: a Meta-led launch, then a Google Ads rebuild.

  1. 01 LocalizeHyper-local audiences around each outlet.
  2. 02 Incentivize & RegisterAn offer worth walking in for — every claim creates an owned customer record.
  3. 03 Redeem In-StoreRedemption at the counter makes a visit a verified footfall.
  4. 04 Confirm & AdaptConfirmed visits steer where the next rupee goes.

Combined result

₹79KInvested
0Confirmed footfalls
₹1.4LPurchase value
0Owned customer records
0xROI on media spend alone

Also from the Lab

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A friend to talk to, in English and Hindi. Built end to end by us: persona, chat, voice in and out, email-OTP accounts, a monthly plan and privacy policy — then launched with its own organic search engine, a blog with posts live and more in the pipeline. Not a medical or therapy service.

Meet Mitr ↗

Live

EQ

An AI emotional-intelligence chat companion. Persona grounded in curated psychology research. Private by design — local-only storage.

Talk to EQ ↗

In production

LifeCountz

A corporate wellness “LifeQuotient” scoring tool — rebuilt, redeployed and live.

Platform

The Doctors Platform

A clinical reference and practice toolkit for India’s 1.2M+ registered doctors.

Your numbers, next

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